Amara Clothing

Co-Founder, Creative Direction, Manufacturing

Objective:
To create a brand identity, mission, and style that embodies the idea of being an individual and creating your own path forward.  

Approach:
Looked at other luxury streetwear brands to see how they position themselves with their designs, colors, and messaging. Then took any step to ensure commitment to promoting ethics over the bottom line in all stages of the production process, and only worked with vendors who shared these same values. 

Results:
Took deep inspiration from the diverse cultures and natural beauties of California, and incorporated those aesthetic influences into the collection. The obsession with quality is reflected in the fabrics, many of which are proprietary knits you won’t find elsewhere.