PeakBound Studio

Brand Design, Design Systems

Objective:
To create a new logo and design system for a videography studio focusing on creating videos for design studios, architecture studios, and other creative professionals. 

Approach:
Asked what style the client liked and didn’t like. Asked what themes or words they would use to describe their process, their vision, and their company ethos. 

Results:
Created a timeless logo with no trendy colors or shapes. Focused on the idea of abstracted mountain peaks to showcase the idea of reaching the summit or pinnacle of the industry. Provided a full design system explaining how and where to use the logo, what colors will work, and what font families should be included in any future marketing collateral.