Space Blasters

Founder, Brand Identity, Packaging Design, Web Design

Objective:
To create a coffee brand that changes the way consumers experience coffee and view the world.  

Approach:
I was the creative lead while working with other designers to create an image that felt more elevated than the day-to-day life of usual coffee consumers. I studied the food & beverage industry to understand what trends were emerging in the space and found that adaptogenic/functional beverages were on the rise. 

Results:
Determined that a brand that revolves around outer space and the unknown is the best avenue to start. Using this brand identity, we will be able to create new products that align with the functional beverage trend, while also elevating that to an even higher level.