Storefox – U.S. GTM & Growth Strategy
Launching an AI-powered platform in a competitive hospitality market through strategy, storytelling, and growth marketing.
About Storefox
Storefox is an ambient AI platform built for hospitality operators. It gives shop owners real-time insights into guest flow, staffing, and service opportunities—without cameras or manual tracking.
My Role
As Head of GTM & Strategic Growth, I led Storefox’s U.S. market entry from scratch. This meant building the foundation for traction: defining messaging, designing outreach systems, and creating a content engine to establish credibility with operators in one of the most competitive hospitality regions in the world.
Quick Stats
$250K
Qualified Pipeline
25–50%
Weekly Engagement Growth
GTM
Framework Built
The Challenge
Storefox needed to validate product-market fit in a new market while overcoming two hurdles:
- High competition: U.S. operators have endless tech options and low patience for unproven solutions.
- Low trust in automation: Many owners are cautious about data collection and AI tools, making messaging critical.
The Approach
Strategy:
- Designed a U.S. GTM framework that aligned positioning, outreach, and content execution.
- Developed messaging that translated Storefox’s complex AI capabilities into clear business value for SMB operators.
Execution:
- Built and launched an outbound program targeting specialty coffee shops in SF and Oakland.
- Partnered with the founder to create sales collateral and demos tailored to local operator needs.
Content & Awareness:
- Created a LinkedIn thought leadership strategy for Storefox, achieving 25–50% engagement growth week-over-week among operators and industry voices.
- Used content as both top-of-funnel awareness and social proof for cold outreach.
The Outcome
- $250K in qualified pipeline within 2 months.
- Engagement on LinkedIn posts grew 25–50% week-over-week, building awareness and credibility.
- Delivered repeatable GTM playbooks for scaling to new regions and verticals.
Key Learnings
- Authentic content beats polished ads for early traction—operators responded to real, educational posts over traditional marketing.
- Messaging matters most when introducing AI to industries that value human hospitality—trust is the first conversion metric.